However, in the past it has been able to produce a few games that appealed to a more broad audience.
#Who should my sponsor be in mxgp3 how to#
This post was written for My goal is to create a place where race directors can find information on how to make their events grow.While motocross is widely accepted as entertaining, the video game genre is geared toward a niche market. I believe common sense can point you in the direction of what level you should sell to each particular business, but just in case, don't ask a mom and pop to sponsor at a $10,000 level and don't be happy if your local Honda dealership only gives you $50. The real key is knowing what to ask for when approaching a particular business. If the car dealerships don't want to be your presenting sponsor, the banks might.Īs you can see, virtually any business can be a sponsor to your race. Many of them tend to be very generous and community oriented. One new bank customer can equate to hundreds of thousands of dollars worth of revenue in a lifetime. Banks are a great place to seek sponsorships, because they have money. You probably let them hold any extra money you might have in a checking or savings account so that you can easily pay them the next time you have bill due. Much like your friends, these local businesses most likely know you and will be happy to help your race succeed.Ĭhances are you have a bank that you pay a mortgage to, a car payment to, and a credit card bill to. These tend to be great places to secure small sponsorships from. We all have a favorite restaurants, favorite grocery stores, and favorite businesses that we spend thousands of dollars a year at. If you know what is important to them, you can leverage your offering to secure a bigger check while also making your sponsor happy. This goes back to selling value to your sponsors. Then also give them the opportunity to showcase their vehicles at your event. I advise race directors to ask car dealerships to be Presenting Sponsors (Example: 2016 Harvest Run Presented by Acme Kia). Dealers know that the only way to sell cars are to be at the forefront of the customers mind. If your insurance provider isn't interested in providing a monetary donation, ask them if they will sponsor the event insurance.Ĭar dealerships have money! After having spent a stint in the automotive industry I learned that most major dealers spend anywhere from $100,000 to over $1 Million dollars a month in marketing. One single car sale can net a dealer thousands of dollars in revenue. They all need avenues to acquire new clients and spending a few dollars to sponsor the race, beats the hell out of going door to door trying to sign people up. Your race gives the insurance agent the opportunity to get out and meet potential clients. You can go after your car insurance provider, your insurance provider, and your life insurance provider. The commission tends to come from the first sale, and they are then paid residuals every time their client renews their policy. Their jobs require them to get out in front of people and sell their product. Most insurance agents work for commissions / residuals. For example, I have a friend who owns a restaurant, he could donate money or he could donate food for my post race festivities. An in kind sponsorship is one that they might donated needed goods vs money. With friends, I will ask for a monetary sponsorship but will also give them the option to sponsor in kind. Businesses are often bombarded with requests for money from strangers, so a request from a friend should be a no brainer. We all have friends who own or manage businesses that would be more than willing to donate or sponsor our runs. The best place to look for a sponsorship is in your personal contact list. Now I am going to discuss a strategy for finding sponsorships. In a previous blog post I talked about how to sell value to sponsors.
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